Art, Clarified

While this ad campaign has been running for quite some time, I've personally never seen it before so I had to share.

What's beautiful about it is the absence of story. No words. Lots of gorgeous asymmetrical white space. And great visual balance on the page. It helps that they had a strong design concept. Anything more, anything less, and it would have lost all impact. It's an art in itself. Well done Y&R.

Y&R advertising campaign for KelOptic, Paris, France

Y&R advertising campaign for KelOptic, Paris, France