Community Day T-Shirt Design : Stantec
For Stantec’s 3rd annual Community Day, the creative team at our corporate headquarters selected two designers to develop t-shirt concepts.
I wanted to design something playful and fun, which would hopefully mean it might get worn beyond this particular day.
The three concepts that were chosen as finalists were put up for employee voting and this design won with over 65% of the votes. This winning concept was based on a mailing/content label & contained all of the elements that a volunteer is made up of; Complete with an ingredients list, Stantec branded icons, and a faux barcode. This design was adapted for multiple communications & materials, relating to Community Day, and was well-received among the volunteers. It is currently being used in 2016 for smaller volunteer efforts.
Concept development & execution, tshirts, posters, banners, and other miscellaneous marketing materials.