An Identity Crisis...

Well it wasn't really a crisis as much as it was a "need to revamp" since my old 'green' identity was designed in 2006.

The goal was to develop a new one that focused on communication, connection, and balance.

'Quotation' marks were integrated at the ends of each letter to convey dialogue, while the smooth, continuous lines were used to suggest connectedness. The chosen font and colour scheme act as supporting elements to not only the logo but my personality; Orange was chosen for it's energy, friendliness, and its high visibility factor while gray and blue were chosen for their sophistication, formality, wisdom, and balance.