Creating Good Karma

In a world that’s overwhelmed with negativity and bad news, I challenged myself to create a project that would inspire a kinder, happier world and give meaning to my work as a graphic designer.

The law of karma was an appropriate concept for this project as it embodied spirituality, kindness, and a positive way of living. These elements were integrated in the company name and business ethics, and applied to a number of products available for sale.

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