Branding, minimalized

“Simplicity is the ultimate sophistication.” ~ Leonardo da Vinci

If you think you need to "say it all" and "show it all" in order to get a message across, this video will prove otherwise.

In less than two minutes, it explains what branding is, why it's important, and what we do as designers to help that process along. 

Simplicity is beautiful - and effective. Enjoy!

With over 6,400 books written on branding, the subject has gotten complex. Yet simplicity is where the power exists. This video was conceived, written and narrated by award-winning designer, branding specialist and Fast Company blogger David Brier to distill branding down to its basics answering that basic question "What is branding?"