What Volunteers are Made of : Stantec Community Day TShirt

 Final design for Stantec's Community Day t-shirts

Final design for Stantec's Community Day t-shirts

“Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun.” — Mary Lou Cook

My first day at Stantec was a whirlwind of excitement. Projects were flying at me, deadlines were fast-approaching, and being creative at the drop of a hat, was necessary. Crazy as it was, after almost 6 years, I'm still here. 

During my time here, I have experienced a lot of change; In the company, in the processes, as well as myself. I have had the opportunity to get familiar with a single brand and understand it well enough to know when, and how, to push it, bend it, twist it. As time goes by and with each new success, the opportunity to take on more creative work has increased. 

 Sketches of concepts

Sketches of concepts

My most recent project was to take part in creating t-shirt concepts for Stantec's annual Community Day. It was the third year and corporate headquarters wanted to involve some other designers to reiterate the idea of 'community' and take it outside of the central design team.

I created 3 concepts so the team selecting the final design, had a variety of directions to choose from. Below ended up being my 3 based on some sketches I had developed earlier in the day.

 Digital concepts from L to R: Volunteer Label, Stantec-branded Icons that came together to create a 'community' or neighbourhood scene, Local Do Good'er.

Digital concepts from L to R: Volunteer Label, Stantec-branded Icons that came together to create a 'community' or neighbourhood scene, Local Do Good'er.

My objective for all 3 concepts was to create something fun enough that one might want to sport it after the event. Maybe even at another volunteer event they may attend. I never did like designing, creating, or buying something that didn't have some kind of longevity or 2nd life. It's such a waste so that was one of my main goals for this piece.

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The Volunteer Label design ended up being 1 of 3 final selections that were voted on by Stantec employees & it won by 66%. 

After the design was selected, I got to work on adapting the design to posters, e-card invites, and signage for the big day. 

The general response to the design was extremely positive and enthusiastic. On the actual day, over 7,500+ volunteers sported these t-shirts across U.S. and Canada.

Did anyone see them out there?

 Poster mockup

Poster mockup

 TShirt mockup

TShirt mockup

 Banner Mockup

Banner Mockup

 Stantec volunteers at Burnaby Lake

Stantec volunteers at Burnaby Lake

To learn more about Stantec or their Community Day initiative, please visit stantec.com.

#Stantec #CommunityDay #Stantecinthecommunity