GroControl Logo

The Challenge

Develop a logo for an agricultural monitoring & data logging system which uses small wireless sensors, and an internet connection to monitor crops and provide measurements about the growing environment.

The Solution

The logo design had to pair elements of technology and nature in a friendly, simple, versatile design so wireless control and the growing environment were elements that were paired in the final logo design. The logo was then applied to a number of materials including business cards and a seed matchbook which allows you to grow basic herbs in your backyard through plantable "matchstick" tabs.

Design Deliverables

Concept development & execution, brand guideline sheet, business cards, and sourcing and the design of matchbooks.