Personal Coach Identity

The Challenge

Jennifer Priest, a personal life coach, was looking for an identity to help solidify her reputation as a personal coach and broaden her client base.

The Solution

To signify the coaching process and finding clarity in one’s life, a ligature was designed that symbolized direction, balance, action, and results.

Simplicity and professionalism were factors taken into consideration when choosing the font and final logo colours.

Design Deliverables

Concept development, logo design, and stationery materials.