Rocket Pop_THUMB.jpg

Playful Portraits

A self-driven digital illustration and typography project that brings life and playful personalities to animals, food, and plants. This is an ongoing series with occasional new additions. Limited edition prints are sold on Curioos

Eat Yo Self_York_Thumb.jpg

Eat Yo Self Illustrations

These 4 illustrations were part of a group show at HotArtWetCity, Vancouver, June 2016.

  Bubble Butt

Bubble Butt

 Lemon Ate Lime

Lemon Ate Lime

  Little Pop of Horrors

Little Pop of Horrors

  Thirst Time

Thirst Time

  Potty Mouth, addition after group show

Potty Mouth, addition after group show

  How Do You Like Them Onions, addition after group show

How Do You Like Them Onions, addition after group show

Snoop Dogg_Thumb.jpg

Hip-Hop Celebrity Portraits

A self-driven digital illustration and typography project that showcases hip-hop personalities and their smoking habits, from both east and west coasts. 

BTTF_Stickers_THUMB.jpg

Time Traveler Essentials : Back to the Future Illustrations

A self-driven illustration project that is an ode to one of my favourite movie series, Back to the Future. Sold on Redbubble, Society6, and Curioos.

 Back to the Future, 1985

Back to the Future, 1985

 Detail of Back to the Future, 1985

Detail of Back to the Future, 1985

 Back to the Future, 2015

Back to the Future, 2015

 Detail of Back to the Future, 2015

Detail of Back to the Future, 2015

 Back to the Future, 1885

Back to the Future, 1885

 Detail of Back to the Future, 1885

Detail of Back to the Future, 1885

 Back to the Future, Framed Trio

Back to the Future, Framed Trio

 Back to the Future, Stickers

Back to the Future, Stickers

Community Day Thumb.jpg

Community Day T-Shirt Design : Stantec

The Challenge

For Stantec’s 3rd annual Community Day, the creative team at our corporate headquarters selected two designers to develop t-shirt concepts.

The Solution

I wanted to design something playful and fun, which would hopefully mean it might get worn beyond this particular day.

The three concepts that were chosen as finalists were put up for employee voting and this design won with over 65% of the votes. This winning concept was based on a mailing/content label & contained all of the elements that a volunteer is made up of; Complete with an ingredients list, Stantec branded icons, and a faux barcode. This design was adapted for multiple communications & materials, relating to Community Day, and was well-received among the volunteers. It is currently being used in 2016 for smaller volunteer efforts.

Design Deliverables

Concept development & execution, tshirts, posters, banners, and other miscellaneous marketing materials.

#stantecinthecommunity #communityday

Wild Wizard_Label_THUMB.jpg

Wild Wizard Medical Cannabis Jar Labels

The Challenge

To design jar labels for a medical marijuana product, inspired by old apothecary labels.

The Solution

There are a lot of labels in this particular market that aren't branded or are just plain difficult to read so my high level goal was to design one that was clear and one that spoke to the high quality of the product. To achieve this, icons and colours were used to differentiate the strain types. Decorative swashes, ornaments, and texture were added to give it a bit of whimsy and old world charm. An area was left blank at the bottom so the strain name could be labelled on the jar. 

Design Deliverables

Concept development & execution of design.

GroControl_THUMB.jpg

GroControl Logo

The Challenge

Develop a logo for an agricultural monitoring & data logging system which uses small wireless sensors, and an internet connection to monitor crops and provide measurements about the growing environment.

The Solution

The logo design had to pair elements of technology and nature in a friendly, simple, versatile design so wireless control and the growing environment were elements that were paired in the final logo design. The logo was then applied to a number of materials including business cards and a seed matchbook which allows you to grow basic herbs in your backyard through plantable "matchstick" tabs.

Design Deliverables

Concept development & execution, brand guideline sheet, business cards, and sourcing and the design of matchbooks.

Mission Skate Park_Thumb 2.jpg

Proposal Layout : Stantec

The Challenge

Layout a skatepark proposal that was highly visual and one that reflected the Stantec brand.

The Solution

The skate community is seen as adventurous, edgy, and fun so the proposal was designed to reflect that by making it read like a skate magazine. The cover design showcased punchy headlines, varying typefaces sizes and styles, splashes of colour, and big bold imagery. Inside of the proposal, angles, edges, and curves wove their way through photos and paragraph text. The Stantec colours & fonts were used to help reinforce the brand.

Design Deliverables

Creative direction, layout, formatting, & finalizing documents for print.

Jennifer Priest Thumb.jpg

Personal Coach Identity

The Challenge

Jennifer Priest, a personal life coach, was looking for an identity to help solidify her reputation as a personal coach and broaden her client base.

The Solution

To signify the coaching process and finding clarity in one’s life, a ligature was designed that symbolized direction, balance, action, and results.

Simplicity and professionalism were factors taken into consideration when choosing the font and final logo colours.

Design Deliverables

Concept development, logo design, and stationery materials.

Grassroots Thumb.jpg

Grassroots Identity

The Challenge

Design an identity for a holistic nutritionist who consults individuals looking to make changes in their diet or lifestyle, for the betterment of their health.

The Solution

To represent the concept of getting back to the ‘root’ of good health through whole food and the birth of a new lifestyle, a ‘blooming’ fork and spoon was designed for the logo mark. It is strategically placed above the upper-case word ‘root’ to make it a cohesive unit with the rest of the logo.

Greens and browns were used to represent earth elements and holistic nutrition.

The Young Finesse font was chosen for its light weight, graceful curves, and sophistication.

Design Deliverables

Concept development, logo design, and stationery materials.

Travels of a Free Spirit 1.jpg

Travels of a Free Spirit : Europe, Travel Book

The Challenge

Compile photos and blog entries from a personal solo trip through Europe in a photobook format.

The Solution

Blog posts were shortened and placed at the front and back end of the book. The book was layed out in chapters, based on the place visited, and were placed as full page imagery within a 3-column grid. Inspirational quotes were sprinkled throughout to support the theme of adventure and finding yourself.

Design Deliverables

Blog posts, photo correction, layout, & submitting files to Blurb.

Check out my books
thumb_Know Your Type .jpg

Know Your Type : Thirsty Thursday Poster & Presentation

The Challenge

Develop a Thirsty Thursday logo and presentation to present at the monthly social event at work to engage the internal community in the hopes to spark new connections and ideas.

The Solution

Being that fonts were used in day-to-day work, the presentation focused on best use. Divided into 2 parts, the etymology of fonts and humorous examples of type-gone-wrong (and spoke of things to avoid). 

Design Deliverables

Thirsty Thursday logo design, poster design & layout, & powerpoint presentation.

48202658482228640_FkIx4mfF_f.jpg

Monopoly Wedding Invitations

The Challenge

The bride and groom were planning a Monopoly-themed wedding and wanted invitations designed to suit that theme but still convey a sense of formality.

The Solution

Property cards were chosen as the concept for the invitations due to their linkage in the game to location or destination. The simplicities of these were maintained with the use of black outlines and one colour choice. Delicate flourishes were added to portray formality and elegance.
Custom hat and shoe icons were designed to look like tokens and placed on the invitations to support the theme and event, while the ‘railroad’ icon from the game was placed on the directions card with a map showing driving and rail travel options.
The RSVP reflected the Chance card to indicate an opportunity to respond.

These were featured in Design Edge Magazine, July 2010.

Design Deliverables

Concept development, illustrations, layout, and submitting final files to the printer.

Mission Impossible.jpg

Mission Impossible : Innovation Award Submission

The Challenge

An award submission was required for a unique project; Data had been collected among airports across North America and the performance on key metrics were assessed and compared against peer facilities. Creativity and presentation was a large part of the marks for this award submission.

The Solution

The theme that was chosen was "Mission Impossible" because of the nature of the initiative. What sounded like an impossible feat, was accomplished and portrayed in all of the visuals the accompanied the submission.

Submission package included mini-passports (showcasing the people behind the project), a brochure (which outlined sample data), submission letters and forms (printed on a beige, toothy paper stock), and a custom folder to keep it all together.

This award helped two young professionals win 2nd place.

Design Deliverables

Concept development, paper sourcing, layout & design, and submitting final files to the printer.